![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?resize=1200%2C400&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online](https://i.dailymail.co.uk/1/2018/09/18/15/4367358-6181003-image-a-3_1537281384069.jpg)
PSG will face Liverpool sporting new 'Jordan' kit… but why are they donning legendary NBA star? | Daily Mail Online
![Official logos of the Jordan Brand (left), Paris Saint-Germain (right),... | Download Scientific Diagram Official logos of the Jordan Brand (left), Paris Saint-Germain (right),... | Download Scientific Diagram](https://www.researchgate.net/profile/Sebastiano-Mereu/publication/357539103/figure/fig1/AS:1108288141832195@1641247892691/Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined_Q640.jpg)