The Puma running shoes of Jamaica's Usain Bolt before the Men's 100m Semi-Final during day two of the 2017 IAAF World Championships at the London Stadium Stock Photo - Alamy
Usain Bolt and Puma outsmart the IOC: Ambush Marketing
Usain Bolt: 'Legends have come before me, but this is my time' | Usain Bolt | The Guardian